Jansport is launching a branding campaign to promote Black Friday deals. Our challenge is to roll out a localised campaign for a global campaign in 2 weeks’ time.



We created Instagram campaigns to generate a Jansport image and life motto. We encouraged the audience to share their own photos with their Jansport backpacks on Facebook, creating a viral effect on social media. We used the signature Jansport blue and red as visual design direction to reiterate the brand attributes.


Our team has proved the ability to understand brand history and attribute of Jansport and to deliver the required services in a timely manner, given that we have only a few weeks to build from idea creation to production and launch. Producing quality works even within a short time frame has impressed our clients a lot.

2 Weeks

From idea creation to launch


Viral Effect

Created on social media