In addition to a social media marketing plan with fixed schedule, the team’s social media strategy is to apply trending events and viral topics in town to engage with the socially savvy target audience.


Targeting young “influencers”, the social media tactics is to radiate positive energy by encouraging them to pursue their dreams and be themselves. “Drink on the bright side” was made as the punch line to create viral campaigns.


Mike's Hard Lemonade was awarded as the No.1 brand of the month in Facebook Post Engagement Rate, while the aforementioned post became the TOP Facebook post in Jun and Jul 2015, according the Social Baker. Besides, Mike's Hard Lemonade fans have evolved into a creative and active community. The interactive conversations between “Admin Mike” and the fans are a funny and enjoyable read. Apart from actively giving likes, comments and shares, the fans will also re-create and generate content for the page.


+ 1,500,000

Social Engagement


NO. 1

Brand in Post Engagement